More specifically: I'm a Fractional CMO for 7-figure personal brands building real businesses around their expertise — through courses, coaching programs, IP, tech platforms, and the occasional very big launch.
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You've spent years building the audience, proving the offers, and building your team.
But you've outgrown being the head of marketing for your own company.
Whether marketing is your zone of genius or not, your time is too valuable to be running it. There's IP to build, podcasts to record, stages to speak from, and rooms only you can be in.
Most founders don't need more tactics. They need a strategic partner who can see the full picture and show them where to focus for real growth.
“Her strategic leadership was instrumental in our $2.1 million launch. The kind of strategic vision and industry relationships that are hard to find in one person.”
“Ashley audited my sales strategy and 4 days later I had my first $100K day. This turned into my biggest launch.”
“Ashley took our webinar conversion rate from 5% to 9.17% — same audience, same offer, and she nearly doubled the result.”
“Working with Ashley was the easiest partnership I've done. We did over $80K in sales from the bundle with a 5-day launch and very little ad spend.”
“One call with Ashley turned into four booked workshops with my clients, bringing in $17K in revenue in one month.”
“Ashley is one of the most brilliant marketing strategists I've had the pleasure to work with. The person you need by your side for your next launch.”
Strategic marketing leadership for creators, experts, and founders in the $3–10M range who've outgrown DIY and need a real CMO in their corner. I build the strategy, lead your team, and optimize your marketing efforts — without you having to hire a $250K full-time exec.
Best for 6–12 month partnerships where you need someone to become an integrated part of your team.
A deep diagnostic of your entire marketing ecosystem — offers, funnels, launches, content, ads — paired with a custom strategy your team can actually execute. I find the gaps, where you're leaving money on the table, and your highest-leverage moves to make next.
Best for founders who don't need ongoing CMO support but want expert eyes and a clear roadmap before their next campaign.
For the founder who wants a specific marketing strategy — done for them. I go heads-down and build it for you: Launch Plan, Pitch Deck Intensive, or Black Friday Campaign. You walk away with a clear, custom strategy that's ready to hand off to the team — not a pile of to-dos you have to figure out on your own.
Best for founders who need one specific deliverable built fast, not ongoing support.
A Strategic CMO in your back pocket without the full retainer commitment. A hybrid of weekly strategy reviews and AI marketing tools that gives you custom strategy and execution in one place — without bloating your calendar or your budget.
Best for founders who haven't hit a million yet but want strategic, high-level insights to help them get there.
The exact launch strategy I use to help clients ship 6- and 7-figure campaigns on their online courses, programs, and membership sites.
Subscribe to my Substack to get the marketing playbooks your favorite brands are using to capture market share and build their brands.