The Blog
Marketing teardowns for founders and personal brands.
The launches, pricing plays, and brand moves behind 7-figure businesses — written by Ashley Brasseaux, Fractional CMO, and also sent to subscribers on Substack.
Why Every Creator Flew to France Last Week: The Cannes Lions 2026 Creator Takeover
Cannes Lions 2026 has gone all in on the creator economy. Here's what the festival costs, who it's actually for, and why I plan to go next year.
Why FIFA Is Pricing Out Fans for the 2026 World Cup
FIFA is using dynamic pricing for the first time, pushing 2026 World Cup tickets to $1,000-$2,500 while building free fan fests in every host city. Inside the premium-and-free strategy.
Why Aerie Banned AI Models — And Why Pamela Anderson Is Their New Face
Aerie just banned AI from their marketing — and sales jumped 23%. Here's the brand strategy behind the move every founder should be studying.
David Protein Did $180M In Year One and 25% Of Those Customers Had Never Bought A Protein Bar Before
How David Protein built a $180M brand with a 40,000-person waitlist — and the launch playbook founders can borrow without venture money.
Your Favorite Online Experts Aren't Smarter Than You. They Just Do One Boring Thing You Haven't Done Yet.
The online coaching world sells a secret that doesn't exist. The one boring thing between you and the experts you follow isn't information — it's volume.
Alix Earle Turned 14 Million Followers Into a $20M Business — And the Smartest Move Had Nothing to Do With Content
How Alix Earle turned 14M followers into equity stakes, a brand portfolio, and her own skincare company. The 4 decisions every founder can learn from.
The Fifth Leverage
Naval Ravikant identified four types of leverage. As we head into the second half of the 2020s, there's a fifth — and it's the one most founders are ignoring.
Why You Were More Profitable at $1M Than You Are at $5M
Most founders are more profitable at $1M than $5M. Here is why direct-response marketing eats your margins as you scale — and how brand investment buys them back.
Why the Biggest Brands Aren’t Building Funnels — They’re Building Worlds
Netflix, Kit, and Dick’s Sporting Goods stopped asking for the sale. Here’s why the biggest brands are building experiences — and what founders can learn.
Sydney Sweeney's SYRN Sold Out in Hours — Here's the Launch Strategy No One's Talking About
The Hollywood Sign Heist That Launched a $20M Brand
Stop Creating Content. Start Building Assets.
The mindset shift that's changing how I build and market my business in 2026
My 2026 Marketing Predictions For Personal Brands
The 6 big bets I'm making for 2026 after doing $3M+ in client revenue (and why the gap between founders is about to get wider)